Jesse Rifkin is a New York-based music historian. He is the owner and sole operator of Walk on the Wild Side Tours NYC, a music walking tour company. His work has been celebrated in the New York Times, Fodors, Conde Nast Traveller, amNewYork, Alternative Press, and Grub Street, among others. His first book, This Must Be the Place: Music, Community, and the Transformation of Downtown New York City, 1960-2020, will be released by Hanover Square Press in 2023.